Derayah was born from a pivotal moment when an investor shared a painful experience with one of its founding members. He had trusted the advice of “investment experts” and invested in multiple professionally managed funds across various banks yet lost over 50% of his savings when the market dropped. Further research revealed that despite his efforts to diversify, the investor unknowingly concentrated all his investments in the Saudi Stock Market (Tadawul), exposing himself to excessive risk. Lacking independent advice and coordination between experts, the investor’s diversification efforts were ultimately ineffective. Unfortunately, many salespeople are primarily focused on selling their investment products without providing sound advice. This results in the loss of large amounts of individual investors’ savings. This was when Derayah’s members realized that investors deserve – and can easily access – better solutions.