It all started when an investor shared his painful experience with one of Derayah’s founding members. What grieved him most was that he took the ‘advice of investment experts’ and trusted a professionally-managed fund with his hard-earned money. The investor had given the matter much consideration and diversified his investments – not only by opting for different funds, but also various banks. Despite this, he suffered the loss of over 50% of his savings when the market dropped. Following further research and investigation into the matter, Derayah’s founding member discovered that although this investor had good intentions and went through the trouble of diversifying his investments to minimize risk, he unknowingly invested in the same market, which was the Saudi Stock Market, Tadawul. Due to a lack of information and independent advice, combined with no coordination between the different opinions he had sought, all the investor’s efforts were in vain. Unfortunately, many salespeople are primarily focused on selling their investment products without providing sound advice. This results in the loss of large amounts of individual investors’ savings. This was when Derayah’s members realized that investors deserve – and can easily access – better solutions.