Investing has historically been perceived as something reserved for the experienced, those who follow markets closely, understand technical terminology, and have the time and skill to manage their portfolios manually. However, for many, that simply isn’t the case as some are just getting started, while others may be earning and saving but haven’t yet found a way to translate those savings into long-term growth. Even for those with some experience, the idea of constantly evaluating markets, choosing the right funds, and rebalancing a portfolio can be daunting.
Here’s where Derayah Smart comes in — a fully digital, automated robo-advisory investment platform that removes the complexity from investing and replaces it with clarity, structure, and convenience.
Built for people who don’t want to manage investments full-time
While Derayah’s core platform has been serving active investors since 2009, many users seek a simpler alternative that doesn’t require selecting individual securities, tracking markets, or making frequent decisions. A large segment of the community simply wants to grow their savings, plan for the future, or just put their money to work, but not everyone has the tools or time to actively manage portfolios.
Derayah Smart was the first robo-advisory web-based platform in Saudi Arabia launched in 2021. It was developed to address this need, introducing a product for people who want to:
- Start investing without needing deep financial expertise
- Be guided in alignment with their financial goals and personal risk comfort
- Build their wealth through a hands-off approach they could trust to perform over time
- Grow their savings and let their money to do more than just sit in a bank account
The Derayah Smart app has been released this year where it also builds, monitors, and manages your portfolio — automatically — based on financial goals and risk profile, without needing to become an expert and getting into fund selection, rebalancing, and diversification.
Simple to start. Easy to trust.
Derayah Smart is built to be accessible without sacrificing sophistication. Here’s how to get started in under 3 minutes:
- Download the app to sign up and get your account activated, or sign in with your current Derayah account if you have one
- Tell us a but about yourself, goals and preferences, how much risk you’re comfortable with
- We recommend an investment strategy designed to balance risk and return based on your profile
- Fund your account via Apple Pay or bank transfer and start investing!
- We handle everything going forward from selecting high-quality underlying funds, to dynamic rebalancing and ongoing monitoring
Our expert-structured portfolios are powered by data, optimized for long-term returns, and dynamically rebalanced based on market conditions.
A starting point, not a shortcut
Good investing is not about timing the market or chasing trends, it’s about starting early, staying consistent, and letting your portfolio work for you over time. Derayah Smart doesn’t try to replace your financial decision-making. Instead, it gives you the tools to make those decisions simpler, smarter, and more aligned with your goals.
Ready to invest smarter?
Download the Derayah Smart app and start your investment journey in just a few taps.
Whether you’re new to investment, saving toward a goal, or just want a simpler way to grow your wealth, Derayah Smart is designed to work, so you don’t have to!
